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3 Steps online promotion plan 10 Clearly define your online promo objectives, if it's growing site visits, higher sales. 08 Perform deep study to learn your ideal group's likes, habits, and web routines 06 Build useful and apt material which meets your group's needs, wants. 07 Choose the online paths that match your users' aims. That could use search engine tuning (SEM) 09 . Review metrics to see what's effective and isn't. Apply these insights to tweak your plan,