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Steps to Win Digital Success Promotion Define Clear Aims State concrete, trackable, attainable, pertinent, time-limited (FOCUS) aims for your online marketing work. Know Your Buyers State concrete, trackable, attainable, pertinent, time-limited (FOCUS) aims for your online marketing work. Complete SEM Tune your site and copy for findability to boost natural reach and draw proper visitors. Use Social Platforms Build a solid social platform presence sites apt for your audience, involved