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Steps for Effective Online Marketing What to do to grow your business 01 Step 01 Define Your Audience Determine who your target audience is so you can better solve their pain points. 02 Step 02 Create Content Start creating relevant content for the platforms your target audience uses most often. 03 Step 03 Build a List Start gathering your audience's emails by offering valuable lead magnets. 04 Provide a product or service to your audience that solves their core problem. Step 04 Sell & Optimize