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Online Promotion What is online promotion? Online promotion means advertising goods or services via technology and online channels like web search, social networks, email, sites and mobile apps. Core Online Promotion Tactics 5 Search Rank Optimization (SRO) Tuning sites to appear higher in web search listings (WSLs) 7 Bid-Per-Visit (BPV) Advertising Putting ads on search sites or pages and paying just when people click them 8 Network Media Ads Advertising goods or services on networks to interact with buyers Perks of Online Promotion Online promotion is a core tactic for firms to reach and interact with their ideal audiences in the online era. By using different tactics and tapping benefits, companies may spur expansion, raise brand reach, and meet campaign goals